15 Best Furniture, Decor and Mattress Franchises to Invest in
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Do you want to open a business and are passionate about art? Believe me, investing in opening furniture and decoration franchises can be a very interesting alternative.
This way, you will profit by developing in one of the most promising segments of the economy and also work with artistic and innovative articles that, among other things, make domestic and commercial environments more creative, cultural, comfortable and pleasant.
And when we say that the segment is highly promising, we are not joking! The furniture and decoration market is going through a period of aggressive expansion.
Have you noticed how people are increasingly valuing their quality of life? During the pandemic, investments in the furniture, decoration and construction sectors in general have exploded!
It's a fact! More and more people are spending more time at home and valuing the moments with those closest to them, family and friends.
According to studies by the Brazilian Association of Home Goods, Decoration,
According to the Brazilian Association of Gifts and Household Goods (ABCasa), the retail of decorative home goods grew 23% in 2017, compared to the previous year. In total, the entity estimates that the sector moved more than R$25 billion last year in the country.
Check out the 15 Best Furniture, Decoration and Mattress Franchises to Invest in:
1. Castor - Mattresses
From the artisanal manufacture of mattresses made with grass cut from the sides of the highway to the most advanced technology in supplies and machinery: this is how we can summarize a little of the history of Colchões Castor.
Specializing in the sale of its own brand mattresses, Castor includes furniture such as headboards, beds, shelves, bedside tables, tables and chairs in its product mix. The franchisor offers support in hiring employees and training for the franchisee and the entire team of employees.
Total investment: R$ 180 thousand to R$ 230 thousand
Franchise fee: R$ 18 thousand
Royalties: 3% on gross revenue
Average revenue: R$ 80 thousand
Return period: 24 to 30 months
Headquartered in Ourinhos (SP), far from the main furniture hubs in Brazil, the company consolidated itself in the market with its second generation. Today it also has factories in Rio Grande do Sul and Minas Gerais.
2. MMartan - Bed, Table and Bath
A national reference in bed, table, bath and decoration for the premium segment, mmartan is the absolute market leader in the segment. With 30 years of history and more than 160 stores throughout Brazil, the brand is synonymous with quality and innovation. It is part of the Coteminas group, one of the largest textile industries in the world.
Total investment: R$ 385 thousand to R$ 615 thousand
Franchise fee: R$50,000
Royalties: 20% on purchases
Average revenue: R$ 140 thousand
Return period: 24 to 36 months
With experience in the market, the Mmartan franchise conducts the process of implementing a new unit in an organized and agile manner, so that the business partner can enter the market as quickly as possible, at the lowest possible cost and with the quality assurance required by Mmartan. It is the largest chain specialized in exclusive bed, table and bath products in the country and has a mix of products that combine colors and textures, coordination and versatility, modernity and tradition, comfort and elegance.
3. Toth - Furniture
The Toth brand derives from the name of its founding businesswoman Cassia Toth. In 1988, her family began its history in the timber trade in São Paulo, and in 2010 the company was located in the city of Presidente Prudente, in the center-west of São Paulo, 556 km from the capital, installed in an area of just 300 m² to sell solid wood furniture.
In 2012, the company opened its own factory for rustic furniture made of solid wood, manufactured by hand. The products were given the names of the customers who requested their manufacture, thus creating its own production line and giving even more personality to the pieces that would soon become sophisticated and exclusive.
Total investment: R$95,000 to R$750,000
Franchise fee: R$5,000 to R$20,000
Royalties: no charge
Average revenue: R$40,000 to R $ 30,000
Return period: 12 to 24 months
4. Artex - Bed, Table and Bath
With over 60 active units, Artex is a chain specializing in the sale of bed, table and bath items. The chain also has a section of decorative items and products for air freshening, as well as a line of products specifically aimed at children.
Total investment: R$ 340 thousand to R$ 510 thousand
Franchise fee: R$ 40 thousand
Royalties: 20% on purchases
Average revenue: R$ 170 thousand
Return period: 24 to 36 months
5. Urban Arts - Paintings
Urban Arts is a different art gallery, which offers a huge collection of paintings, prints, posters and design objects, created by talented and independent artists from all over the world.
Total investment: from R$ 240 thousand
Franchise fee: R$ 30 thousand
Royalties: 5% on purchases
Average revenue: R$ 100 thousand
Return period: 12 to 36 months
6. VestCasa - Bed, Table and Bath
With a focus on the C and D classes, Vest Casa brings together the expertise of specialists in the popular retail sector of bed, table, bath and decoration products. Its founder, Ahmad Yassin, 31, entered the business at the age of 16, when he took over an abandoned family store and revamped the entire system, opening two units in two years. In 2001, he closed the stores to take over the family-owned industry. In 2008, he founded the franchise company that controls Vest Casa. The chain was born in the midst of a global crisis, when the Yassin brothers' family was looking for alternatives to stay in the market after 50 years in business. The brand added value to the products made in the factory. In just one year, 10 of its own stores were opened. With the adoption of the franchising model, Vest Casa now has 99 units spread across São Paulo, Rio de Janeiro, Minas Gerais and Brasília. Plans for the future are bold: 400 stores by 2015, throughout Brazil. In addition to shopping malls, the expansion project also targets neighborhood stores and operations in small cities.
Total investment: R$ 190 thousand to R$ 230 thousand
Franchise fee: R$ 30 thousand
Royalties: 15% on purchases
Average revenue: R$ 70 thousand
Return period: 18 to 24 months
7. Angels - Mattresses
Anjos Colchões is a franchise specialized in the sale of mattresses manufactured in-house. To become a franchisee of the brand, the candidate must go through a training and onboarding process provided by the franchisor, learning about the manufacturing process and the structure of the business.
Currently, the Anjos Colchões chain has 13 of its own stores and more than 39 franchised stores in the states of Paraná, Santa Catarina, Rio Grande do Sul, São Paulo, Mato Grosso, Brasília, Alagoas, Maranhão and Rio Grande do Norte. In 2015, the franchise began its international expansion and already has 3 stores in Paraguay, two in Ciudad Del Este and one in Santa Rita.
Anjos products are distributed through its own fleet of more than 100 trucks, the logistics system is capable of meeting the demand of the entire Network “just in time”.
Total investment: R$ 125 thousand to R$ 320 thousand
Franchise fee: R$20,000
Royalties: 10% on purchases
Average revenue: R$ 60 thousand
Return period: 18 to 24 months
8. Oppa - Furniture
We at Oppa are passionate about functional design, the kind that makes things more beautiful and also more efficient, you know? Boldness and inspiration are our favorite words. We believe that our consumers are smart and deserve designer furniture, made with quality materials and sold at fair prices.
We want to be recognized for the care and respect with which we treat our customers and our country. In addition, we always open doors to new talent here at Oppa. Our inspiration is the idea that every home should reflect the personality of its residents. After all, who doesn't want to have a home that reflects their personality?
Total investment: up to R$ 320 thousand
Franchise fee: up to R$40,000
Royalties: no charge
Average revenue: R$ 280 thousand
Return period: 24 to 30 months
We are a furniture and decorative objects store focused on functional design. Our products include sofas, tables, chairs, beds, bookcases, cabinets, shelves, lighting fixtures, accessories, organizers, cushions and a wide variety of decorative objects.
9. Americanflex - Mattresses
Today, the Americanflex franchise has 3 production units: São José do Rio Preto (SP), Campina Grande (PB) and Montes Claros (MG), 5 thousand points of sale in Brazil and abroad, 20 own stores (concept stores started in 2004), equipped to provide all the items that the customer needs for a peaceful and healthy sleep.
Total investment: from R$ 100 thousand
Franchise fee: up to R$50,000
Royalties: no charge
Average revenue: R$ 100 thousand
Return period: 24 to 36 months
10. Imaginarium - Decoration
Specializing in the sale of decorative objects and gifts, Imaginarium is present throughout the country and has more than 210 units in operation. In the home product line, the brand offers decorative items for the kitchen, office, living room, bedroom and bathroom, as well as some furniture options. The franchisor offers two business models for franchises: store or kiosk.
Total investment: R$70,000 to R$415,000
Franchise fee: R$5,000 to R$40,000
Royalties: 5% on gross revenue
Average revenue: not informed
Return period: 6 to 40 months
11. Ortobom - Mattresses
Founded in São Paulo in 1969, Ortobom began its activities in the metalworking industry, manufacturing beds, television tables, etc. In 1992, Ortobom entered the franchising market and offered entrepreneurs a business opportunity with a history of great success. With the basis of its business consolidated in all aspects, from research and manufacturing to consumer knowledge and how to serve them with quality, Ortobom confirms its potential for market leadership, and since 2000 it has received several Top Of Mind survey awards throughout Brazil, confirming consumer preference and trust in the Ortobom brand. There are currently more than 2,000 franchised stores and more than 200 franchisees with more than one store.
Total investment: R$ 120 thousand to R$ 210 thousand
Franchise fee: R$ 30 thousand
Royalties: 2% on purchases
Average revenue: not informed
Return period: 30 to 48 months
12. Portobello Shop - Flooring and Coverings
Portobello Shop is the Portobello chain of stores, which has been offering exclusive products and specialized services since 1998, currently with around 150 stores, located in all regions of Brazil.
The products sold on the network are not only exclusive, but also innovative and anticipate market trends, with design and quality. The launches of new products reflect the brand's research and creative process, with contemporary solutions that add to the portfolio to enable customized solutions for each project.
Total investment: R$ 760 thousand to R$ 923 thousand
Franchise fee: R$50,000
Royalties: 2% on gross revenue
Average revenue: not informed
Return period: 10 to 18 months
13. Todeschini - Custom Furniture
Pioneering, innovation, strategy and passion are the hallmarks of Todeschini, the largest custom furniture manufacturer in Latin America and a leader in the segment. With almost eight decades of expertise and a presence in six countries, the brand remains attentive to global design and decoration trends, offering the market a portfolio of high-tech products, exclusive designs and pioneering launches that cater to the most diverse audiences in residential and commercial environments.
Total investment: R$460,000 to R$723,000
Franchise fee: R$50,000
Royalties: variable
Average revenue: not informed
Return period: 10 to 18 months
14. Italínea - Custom Furniture
Company operating in the market since 1977, responsible for the manufacture of 26 million pieces, of which 4 million and 700 thousand are custom-made furniture.
It provides differentiated product warranty conditions, which is one of the biggest attractive factors for franchisees, as the brand provides a five-year warranty certificate for its end consumers.
She is well known for her social responsibility. In 2002, she founded the Coração Cidadão Project, which promotes cultural workshops with the aim of integrating teenagers and young people into the community through activities such as dance, music and theater.
In addition, the company has admirable environmental management, using ecological raw materials in the manufacture of many of its furniture items.
It has its own financial institution and provides its franchisees with full support for implementation, as well as maintenance training and ongoing updates.
Total investment: from R$ 120 thousand
Franchise fee: no charge
Royalties: no charge
Average revenue: from R$ 180 thousand
Return period: 24 months
15. Grapes and Greens - Decoration
Uva e Verde is a franchise chain focused on gifts and decoration. The group's brands sell furniture, bed, table and bath items, and kitchen items. With over 30 units of the brand in operation, the franchiser offers store, kiosk and home-based models.
Franchise fee: R$5,000 to R$15,000
Royalties: variable according to model
Average revenue: R$6.1 thousand to R$45 thousand
Return period: 3 to 24 months